What it costs. Roughly.
Honest ranges in plain Canadian dollars — the real number comes after the call.
Most of what I do lands somewhere between a one-day fix and a couple of months of work. Single price up front — no hourly billing, no surprise invoices, no retainer trap. Here's roughly what each kind of job runs.
| What | Roughly | What it covers |
|---|---|---|
| 01A quick audit | $350 | A written second opinion on your site and lead flow. Short PDF, plain language, no sales pitch attached. Counts toward any project you book within a month. |
| 02Small fixes | $500 – $1,500 | One thing, done in a day or two. A contact form that works. A missed-call text-back. The email automation you keep meaning to set up. |
| 03A website | $1,500 – $5,000 | A clean, fast site you can update yourself. Built fresh on a stack that won't fall over in two years. |
| 04Site + lead capture | $3,500 – $8,000 | Your site plus the systems that catch the leads you're losing. Missed calls, after-hours forms, the follow-up that never quite happens. |
| 05A bigger build | $7,500 – $12,000 | The site, the capture systems, and a couple of internal AI helpers — intake, drafting, the boring bits a small AI tool can handle. |
| 06Ongoing care | $150 – $500/ month | What I built keeps running, and gets a little better. Two options depending on how much you want me involved. |
A few things worth knowing.
The first call is free, and it's where we figure out which of these you actually need — or whether you need anything from me at all. If I can't help, I'll point you at someone who can.
Project pricing is fixed, paid in two or three installments, and the scope is on paper before anything starts. Retainers are month-to-month after a short initial commitment. Nothing here is locked in until you sign.
still unsureIf we're both unsure what to do after the call, the $350 audit is the cheapest way to get a written plan before committing to anything bigger.